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SM Traditions went Viral!

On 20, Jul 2017 | In Work | By RBC

SM “Traditions” by director Nic Reyes went viral this Mother’s Day with over 3 million hits in two days! Featured by Abs-Cbn News, SM “Traditions” made millions cry with these 5 reasons:

1. It highlights a very relatable family issue — lack of time.
2. It shows Filipinos’ love for tradition
3. It reminds us of our Supermoms’ unconditional love
4. It emphasizes that family should come first
5. It made us miss our moms

Read the whole article at


Watch the ad below:

Director: Nic Reyes
Duration: 2minute 47 seconds
Production: Indie.Go Media
Post: Rightbraincollective
Editor: Kim Pascual-Tan
Compositing: Reynald Tan, Arvic Nunag
Colorist: Emil Batungbacal | Color Chemistry